April’s Top 50 Websites: SocNets, Swine Flu Top-of-Mind
US online activity data for April 2009 from comScore reveals that swine-flu concerns caused a surge in web visits to the Centers for Disease Control’s website (CDC.gov), and that the Social Networking...
View ArticleNew Smartphone Ad Formats Fuel Higher Awareness
Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a research report from Brightkite and GfK Technology, which...
View Article‘Power Moms’ Comprise 20% of Online Population
Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online activities – currently represent 19.2% of the active internet population in the US and...
View ArticleTop 10 Social Networking Websites & Forums – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Video, Multimedia Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Trade Deficit Rises 5.4%
The Bureau of Economic Analysis of the Department of Commerce reported this week that the US trade deficit rose 5.4%, from $26.1 billion in February 2009 to $27.6 billion in March 2009, writes Retailer...
View ArticleGoogle Still #1; MSN Shopping Search Grows 615%
The total number of US searches in April 2009 increased 4.4% year-over-year, with Google Search firmly holding the #1 search-provider spot when ranked by total searches, according to Nielsen Online,...
View Article1 in 3 Americans Drinks Alcohol at Least Weekly
Three in ten (29%) US adults report that they drink alcohol, including beer or wine, at least once a week, with 6% saying they drink daily, and men and Easterners more likely to drink than others,...
View ArticleMiddle-Agers Help Hulu Grow 490%
Though YouTube continues to rank as the #1 video web brand in the US, with 5.5 billion total streams in April, Hulu ranks #2 as it continues on a steep growth trajectory, increasing 490% in total...
View ArticleTop 10 House and Garden Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended May 22, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleEclipsed by E-mail, Direct Mail to Tumble 39% by 2013
Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years – from $49.7 billion in annual spend in 2008 to $29.8 billion by...
View ArticleOnline Brand Fraud Rises; Marketers Struggle to Quantify
Top marketers are reporting increasing levels of brand fraud during the recession, especially online, but they are struggling with how to quantify it and many feel powerless to act on it even if they...
View Article80% of Recession Shoppers Want Companies with ‘Human Face’
Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG...
View ArticleOnline Search Share, March 2009 & April 2009
Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video...
View ArticleTop 10 Family Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleIncreased Optimism Still Eludes Retail
Consumers appear to be feeling more positive about the overall state of the US economy and less worried about their job security, but they are still making retail purchases cautiously – based on...
View ArticleBanks Halve Credit-Card Offers; Want Consumers to Spend Own Money
Faced with mounting delinquencies and charge-offs, US banks have cut in half the number of credit-card solicitations they are sending out, while encouraging consumers to spend their own money – through...
View ArticleAmericans Choose ID Protection over Weight Loss
Though two-thirds of US adults are now considered overweight or obese, nearly 60% of Americans would rather reduce their risk of identity theft by 20% than lose 20 pounds, according to a survey from...
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