Best, Worst & Future Email List-Growth Tactics
The most effective email list-growth tactics for marketers are on-site registration and capturing information through inbound call centers, while the least effective tactics are outbound call-center...
View ArticleTop 10 Print Media Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Blog and Personal Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFrugal Consumers Save More of Increasing Income
During the month of April 2009, US consumers saved more of their money and spent less of it, even though their income levels rose, according to the most recent Personal Income and Outlays report from...
View ArticleGermany’s Online Audience Europe’s Largest; Turkey’s Most Engaged
Of the 17 European countries individually tracked in April 2009, Germany’s online audience was the continent’s largest, racking up 40 million unique visitors during the month, according to data from...
View ArticleLotto Spending Becomes Latest Recession Casualty
Despite dreams of “hitting the big one” and rising above the current economic crisis with a lucky Powerball payout, 46% of American lottery players report they are now cutting back on their personal...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Site Genres by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleQ109 Newspaper Ad Revenues Plunge 28%
Combined print and online newspaper advertising revenues totaled $6.6 billion in the first quarter of 2009, a precipitous tumble of more than 28% over the same period in 2008 when total revenue was...
View ArticleTwitter Falls Flat for 78% of Gen Y
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use...
View ArticleTop 10 Auto Manufacturer Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleEconomic Worries Down among Affluent
Affluent Americans remain concerned about the economy, health care, and unemployment and jobs – in that order, but the number of households reporting each of these issues as a concern has declined...
View ArticleHalf of US Latino Kids Have Immigrant Parents; 7% are Illegal
More than one-fifth (22%) of all children under age 18 in the US are of Hispanic descent and 7% are estimated to be in the country illegally, according to recent research from the Pew Hispanic Center....
View ArticleEmail, Website Navigation Merit Different Design Tactics
Though many online marketers send emails that are very similar to their websites in terms of navigation and linking, major differences in the way consumers view emails vs. websites indicate that...
View ArticleCollege Facebook Users Have Lower GPAs
College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study...
View ArticleTop 10 Marketing-Related Business Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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