Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013

Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years – from $49.7 billion in annual spend in 2008 to $29.8 billion by then end of 2013, according to a report from Borrell Associates, writes MarketingVOX. (more…)